One of the most significant aspects of performance in an organization is communication. For all employees, it plays the main role in leading, planning, controlling and organizing. In order to effectively execute their jobs and responsibilities, everyone in an organization needs proper communication. For implementing plans, communication acts like a foundation where all essential information is transferred to management. An all-too-familiar statement in an organization with poor communication is, “No one told me. I didn’t know. It would have been nice to have been briefed”. This is because communication is an extremely difficult task for organizations regardless of size.
Usually, all business and commercial entities rely heavily on proper communication. The Founder & CEO of GKhair, Mr. Van Tibolli, believes that human resources are links, not just inside the department but throughout the organization. Building an employee is crucial who can act as links to deliver the message across effectively. And, delivering the message via clear, concise and effective communication makes all the difference. He stresses upon grooming individuals so that they can become valuable resources and contribute towards the overall efficiency in the organization. Van Tibolli‘s views on communication are that the management has to be like the (key)ring which holds all the keys in order to be successful. In other words, they can be a single avenue to turn to, for unlocking many doors. Being connected means communication is seamless, often and regular.
Thus, it can be understood that effective communication is the building block of a successful organization. It also means that it is the organizational essence without which businesses may not be able to perform at the level they are capable of.
Poor communication can be fatal. A famous oil and gas heavyweight entity saw its downfall just because there was no adequate communication method to be informed of organizational operations. Another saw its bankruptcy due to the non-existence of a secure internal communications platform for accountants to report wrongdoing and did not support “whistle-blowers”. Effective communication can lead organizations to operational bliss and here are some effective communication tips that improve the well-being of any organization.
- Van Tibolli firmly believes that internal communication throughout an organization has to be smooth, consistent and logical. Interdepartmental communication will enable members to proactively approach other departments to suggest, advise or support to bring further enhancement and improvement.
- Effective communication motivates and builds confidence. For instance, by informing a team member and communicating how to complete a task while sharing ideas and tips, they can improve their performance while building motivation and confidence.
- For decision making, communication is the source of all information. For example, members of an organization depend on information to help them identify and assess optimal courses of action.
- In any organization, there is a hierarchy that needs to be recognized and management has to ensure everyone understands it. Within the organization, there are certain principles, protocols, guidelines, and policies that have to be followed. Compliance with these would enable anyone to perform their job roles efficiently. Communication acts like an agent of the controlling process and it allows the organization to control employee behavior in many ways. In other words, communication aids in the controlling functions of management.
The need for modern organizational communication has become a necessity. Business used to send out letters, emails, etc. to help them reach an audience but now, it’s all about digital messages. Email alone does not suffice in the modern business world and businesses have turned to instant digital messaging to further enhance the quality of communication and the proficiency of employees in the organization. And for the future, businesses need to be ready for what’s next to allow them greater efficiency, in terms of communication. The competence of each employee to deliver and receive the message can determine the effectiveness and efficiency of the communication system in an organization. For this crucial aspect, each member has to be able to discover barriers to communication, investigate the reasons, and take preventive steps. This is done to remove obstacles and barriers that may cause hindrances in executing their job roles and performance. Hence, it’s each employee’s responsibility to develop and maintain effective communication inside the organization.